The Challenge

What is The Start Something Challenge?

Your future is worth investing in!

And the Start Something Challenge is here to provide you with that opportunity.

A state-wide business pitch competition for New Jersey entrepreneurs, the Challenge encourages small-business owners to expand their market through social-media, realize their ability to effect change in their communities, network with fellow entrepreneurs, and craft the perfect elevator pitch. Entrants compete for cash awards, technology in the form of iPads, and expert feedback from small business professionals. The grand prize is a $10,000 business grant.

The Challenge invests in you.

Not sure where to start? Rising Tide Capital provides a series of workshops and seminars to provide you with all the skills you need to have the best chance of promoting your business successfully both within and outside of the competition—skills that will stay with you throughout your business journey.

Are you up to the Challenge?

Frequently Asked Questions Get Started



  • Submit your application on the SSC site
  • Wait to see if you are accepted as one of the Earthrise 50


  • Put your marketing skills to work to promote your business profile
  • Engage your networks to help you advance in the competition


  • Attend live events to refine your business pitch with a coach
  • Pitch your idea live for a chance to win and get feedback from experts